Whoop Lands LeBron, Targets Moms: What's Next for the Fitness Tech Giant? For nearly a decade, Whoop has cultivated an image as the secret weapon of elite athletes. From LeBron James in the company’s inaugural year to Michael Phelps, Cristiano Ronaldo, Patrick Mahomes, and Rory McIlroy, the message was clear: the world’s top performers rely on Whoop to track their bodies, and you can too. This strategy has proven remarkably successful. Founded by...